The word “perfume” derives from the Latin term “per fumus”, meaning through smoke. In fact, the first perfumes consisted in burned fragrances, like incense or aromatic resins, which would accompany religious rituals.
Today, we can use olfactory marketing, or olfactory psychology, as a tool to build loyalty with your customers, with customized fragrances that are able to create strong emotional ties with your brand.
Some perfumes can almost be considered as “words” of an olfactory language, and can speak to our subconscious in a more personal way than actual words. The auto industry has been using this strategy for a while, seducing new customers with the unmistakable fragrance of a new car.
Contact us now to discover some the opportunities and the added benefits to your events offered by the olfactory marketing with our Better in Blu touch.