True to our core values to always offer unique emotions, we have created the first Drive & Enjoy Experience. It was an exclusive weekend in Modena with our Better in Blu touch, characterized by excellence, quality, refinement, and prestige, and developed for those who love cars and fine food.

Drive

After a rich breakfast by the partner garage Maserati Auto Vonk in Contone, the group headed towards Modena for the first stop of the day: the guided tour of the Maserati factory. It was an exclusive and long-awaited moment that impressed all participants.

Enjoy

        • Ranked #2 from The World’s 50 Best Restaurants magazine, the Osteria Francescana by Chef Massimo Bottura took all the guests to an unbelievable fine food experience.
        • A one-of-a-kind museum that celebrates the passion of a man for the prestigious brand Maserati was the third stop, a true dive in the past.
        • Rounded just like a wheel, the Parmigiano Reggiano – the cheese symbol of the Emilia Romagna region – was also part of the experience, with the guests having the opportunity to partake in a tasting.
        • The weekend concluded with a Better in Blu surprise: a visit to a renowned and supercentenarian vinegar house, where everyone had the possibility to taste a variety of the home-made products – including a vinegar aged 120 years (!) – followed by a lunch.

The first Drive & Enjoy Experience: an event filled with emotions to take home waiting for the next Better in Blu event.

Some testimonials

“War ein super schönes Event in Modena. Alles Tipp-top organisiert und sehr interessant.
Highlight für mich war Ristorante Frascescana und Museum Panini.”

Hans Kreukniet

“Wir danken Euch für diesen Event der für uns ein sehr schönes Erlebnis war. Das Highlight war für uns die Überraschung am Schluss und wir Beide empfehlen “BETTER IN BLU” von Herzen weiter. Grazie!”

Beat & Ketty M.

“Abbiamo partecipato al primo evento Drive&Enjoy Experience a Modena. Un fine settimana con vari appuntamenti di vera eccellenza. Dalla visita privata alla fabbrica Maserati, alla serata enograstronomica presso l’Osteria Francescana di Massimo Bottura, il primo giorno.

La fattoria Hombre e il Museo privato Panini sono stati il ricco aperitivo del secondo giorno, terminato presso un’acetaia molto rinomata della zona,  fra le degustazioni anche una chicca; aceto di 120 anni.

Ringraziamo la BluServices Events per l’organizzazione ineccepibile, due giorni che rimarranno nella nostra memoria.”

Giorgio RomerioRomerio F.lli Sa, Locarno