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Olfactory Marketing

The word “perfume” derives from the Latin term “per fumus”, meaning through smoke. In fact, the first perfumes consisted in burned fragrances, like incense or aromatic resins, which would accompany religious rituals. Today, we can use olfactory marketing, or olfactory psychology, as a tool to build loyalty with your customers, with customized fragrances that are […]

Charter Destinations Better in Blu

The holidays are fast approaching, with many and varied options. Among them, why not make turn a dream into reality, with charter destinations on board of a luxurious yacht surrounded by all comforts?